Privacy Policy
Last updated: 16 August 2025
Welcome to The Fold Collection (“we”, “us” or “our”). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, store and protect your information when you visit and use www.thefoldcollection.com (“our website”).
1. Who We Are
The Fold Collection is a homeware brand operating between the UK and South Africa. We design and sell textiles and lifestyle goods via our online store and use customer data to process orders, communicate with customers, and improve our service.
2. What Information We Collect
We collect and process the following types of personal data:
| Category | Examples |
|---|---|
| Identity Data | Name, title |
| Contact Data | Billing and delivery address, email address, phone number |
| Financial Data | Payment card details (processed securely via third‐party payment providers – we do not store card numbers) |
| Transaction Data | Order details, products purchased, date and time of purchase |
| Technical Data | Internet protocol (IP) address, browser type, device information, time zone, operating system |
| Usage Data | Information about how you use our website (page views, referring site, time spent on page, search queries) |
| Marketing & Communications Data | Your preferences for receiving marketing and communication from us |
3. How We Collect Your Data
We use the following methods:
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Direct interactions – when you fill in forms, place an order, or contact us.
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Automated technologies – as you browse our website, analytic platforms (e.g. Google Analytics) collect technical and usage data using cookies.
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Third parties – such as payment providers and delivery companies send us relevant information to complete your order.
4. How We Use Your Data
We use your personal data only when the law allows us to. Most commonly, we use your data to:
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Process and deliver your order
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Communicate order confirmations and updates
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Send marketing communications and newsletters (only if you opt in)
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Improve our website and shopping experience
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Comply with legal obligations
5. Marketing
You will receive marketing communications from us only if you have opted-in to receive them. You can opt out at any time by clicking the “unsubscribe” link at the bottom of our emails or by contacting us directly at hello@thefoldcollection.com.
6. Cookies
We use cookies to:
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Keep our site secure and functional
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Remember items in your shopping cart
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Analyse overall traffic and usage patterns
You can control cookies via your browser settings; however, disabling cookies may affect the functionality of the site.
7. Sharing Your Data
We only share your data with trusted third-party service providers when necessary to:
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Process payments
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Deliver your order
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Send emails
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Analyse website performance
We do not sell or trade your personal data to any third parties for marketing purposes.
8. International Transfers
As we operate between the UK and South Africa, your information may be transferred and stored outside of your country of residence. We ensure adequate safeguards are in place to protect your data regardless of location.
9. Data Retention
We will keep your data only as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.
10. Your Rights
Depending on where you live, you may have the right to:
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Access the personal data we hold about you
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Request correction of any inaccurate data
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Request deletion of your data
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Object to the processing of your data
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Withdraw consent at any time
If you would like to exercise any of these rights, please contact us at hello@thefoldcollection.com.
11. Security
We take data protection seriously and use appropriate technical and organisational measures to secure your personal information and prevent unauthorised access, alteration, or disclosure.
12. Changes to This Policy
We may update this privacy policy from time to time. We’ll post any changes on this page and, where appropriate, notify you via email.
13. Contact Us
If you have any questions about this privacy policy or the way we handle your data, please contact us at:
The Fold Collection
Email: hello@thefoldcollection.com
GDPR Notice (EU/UK Visitors)
If you are located in the United Kingdom or the European Union, the processing of your personal data is governed by the General Data Protection Regulation (GDPR).
Under the GDPR, you have the right to:
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Access – request a copy of the personal data we hold about you
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Rectification – request that we correct any information you believe is inaccurate or incomplete
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Erasure – request that we delete your personal data, where there is no lawful reason for us to continue processing it
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Restriction – request the restriction of processing of your personal data
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Objection – object to the processing of your personal data
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Portability – request that we transfer the data that we have collected directly to you or to another organisation
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Withdraw consent – at any time where we rely on consent to process your personal data
To exercise any of these rights, please email hello@thefoldcollection.com with the subject line “GDPR Request”. We may need to verify your identity before processing your request.