About

MEET THE FOUNDERS

Holly, owner of HH Designs, a creative studio specialising in interior design with over a decade of experience across London, Europe, and Cape Town.

Her portfolio ranges from boutique hotels to family homes, with a focus on creating spaces that are both functional and uplifting.

Passionate about connecting people to their environments, Holly brings this same philosophy to The Fold—crafting thoughtful, design-led homeware with Jess that blends beauty with everyday practicality. Read more here...

Jessica Anne is a creative entrepreneur passionate about design, storytelling, and building beautiful, purposeful brands.

With over a decade of experience in marketing and advertising, working with global names like Vogue, adidas, and Trinny London, she found her true calling in supporting small businesses and growing her own ventures.

Alongside Holly, she co-founded The Fold, bringing their shared love of fine textiles, heritage-inspired prints, and intentional craftsmanship to life. Read more here…

Small batch - made by hand

Expert Craftsmanship

Pure, natural, luxury fabrics

Made with love in Cape Town

Independently, women owned

Global shipping

OUR STORY

The Fold was born from a shared love of beautiful textiles, timeless design, and the joyful rituals of home. Drawing on our backgrounds in interior design and styling, and our shared experience living between London and Cape Town, we wanted to create a collection that bridges the best of both worlds—pairing classic British charm with fresh, contemporary South African craftsmanship.

Every piece is thoughtfully designed and made with intention. We’ve spent months sourcing the very best fabrics—from pure, high-quality linen to iconic Liberty prints that hold a special place in our hearts.

These nostalgic, traditional English florals are part of our design DNA, evoking a sense of comfort, heritage, and joy.

To honour the quality of our materials, we’ve partnered with the best CMTs and manufactures in South Africa, ensuring every detail on every product is impeccably made. Each item is produced in small batches, by hand, in-house. We wrap every order ourselves—because presentation matters, and we want you to feel the care that’s gone into every detail.

At The Fold, we prioritise sustainability by producing locally, minimising waste, and focusing on longevity over trends. Our designs are made to last, both in quality and in style—designed to be layered, loved, and used often. Whether you’re hosting a festive gathering or setting the table for a quiet Tuesday dinner, we believe in celebrating the beauty of everyday moments.

Thoughtfulness, style and quality are at the heart of everything we do.